Social networks have a predominant place in our daily lives. The goals of a LinkedIn Company Page What is a LinkedIn Company page for? You will find all the necessary tips and examples to create good content and understand the inbound marketing mindset and its content component. To do this, I refer you to the article: “how to create good content for your content marketing strategy”. All the subtleties of inbound marketing are to be found in this approach. The more relevant your content will be to your target audience, the more attention you will attract and the more your know-how will convey itself.
If at a glance this person realizes that you have nothing interesting to offer them, i.e. They will scroll your company page to find out what information is on it. When someone visits your company page, they are curious and want to know who you are and what you do. Instead your LinkedIn company page must bring value to your audience and help your prospects solve their daily (business) problems. You need to approach communication differently on LinkedIn, you should avoid promoting your company & products/services. The goal of this article is not to discuss Inbound Marketing as a whole, so if you want to learn more about Inbound marketing, you should read this great article by Marketo, explaining in details what Inbound Marketing is and why it is so important today.Īdopting an inbound marketing mentality forces you to create quality and useful content for your audience. Outbound is a "push" strategy.You are pushing your content to the audience of your choice. The opposite of Inbound marketing is Outbound marketing, which relies on "outbound" campaigns such as cold emailing, advertising, etc. Inbound is a “pull” strategy, you are attracting prospects that find you organically. Inbound marketing is a marketing approach based on a content strategy that attracts visitors and converts them into leads and then into customers by accompanying them throughout their Buyer’s Journey. Nowadays you have to leverage an Inbound Marketing Strategy! Today's users are looking for content that makes sense and meets their needs. This brings us to the second point of this sub-section.⬇️ Leverage an Inbound Marketing Strategy
BIZZI BEE PROFESSIONAL
Therefore, the tone to use on this social media differs than the tone we would use on Facebook or Twitter.Įverything you publish on your company page (and on your personal account as well) must be professional and contribute to demonstrating your expertise. We are a Sales & Marketing organization, so for us the main value is to get in touch with potential prospects. LinkedIn is all about Networking, Recruiting & Social Selling. Let's be honest: if you are on LinkedIn you are there to "do business".
LinkedIn is exclusively dedicated to professionals, it has its own codes and have a different community than other social networks. You need to adapt to your audience to get the best results. Using social networks is not always easy, they are all different and so are the people that use them. LinkedIn a social networking site like no other Adapting to the right mindset for LinkedIn The goal of this first article is to understand what the company page on LinkedIn is all about, how it fits within your sales process and your digital marketing strategy.
BIZZI BEE HOW TO
Part 3: How to use your linkedin company page statistics Part 2: How to create and manage a linkedin company page With these 3 articles we will show you how to proceed step by step to get the most from your LinkedIn business page. We wrote 3 articles to help you maximize your LinkedIn Company page effectiveness, this is the first one. The company page can be a real lever to support a social selling strategy and convince your prospects. Companies have added it to their digital strategy without understanding its value. Today, the LinkedIn company page has become commonplace.
0 kommentar(er)
